Released on: March 17, 2008, 12:44 am

Press Release Author: ABHISHEK ABROL

Industry: Marketing

Press Release Summary: Ozana Giusca is someone who knows how to spot an opportunity.


Press Release Body: Ozana Giusca is someone who knows how to spot an opportunity.

With the rapid development of Eastern Europe, she had a sense that there was a lack
of quality resources available to companies in both Bulgaria and Romania to
establish successful business ventures. In addition to this, she also found that
Western companies needed quality advice when trying to business in the Eastern
European Market. Put the two ideas together and Bridge Europe Consulting was born...


The Interview

DS: What inspired you to set up Bridge Europe Consulting Ltd?

OG: Two things inspired me:

(i) The lack of resources amongst Romanians and Bulgarians to develop successful
projects,

(ii) the need for provision of professional services at international standards, for
Western companies considering setting up operations in Romania and Bulgaria.

On the other hand, i was helping people with advice, as well as contacts - now I do
the same, but I charge for it.

DS: Did you have any help setting up the company or were you going it alone?

OG: I set it up entirely on my own. However, I did have few brainstorming sessions
with the consultants I work with - these are professionals with various skills that
I outsource specific tasks to.

DS: What was the biggest challenge you faced in bringing your idea to fruition? How
was it overcome?

OG: Getting people to pay for consulting services. Persuasion and development of
good relationships with prospective clients always helps.

DS: What makes you most proud about your achievements with Bridge Europe Consulting
Ltd?

OG: Even though very young, it is a brand that people already know and trust.

DS: How did you actually fund your business to get it off the ground?

OG: From revenues. The initial investment was extremely low, and we have started
generating income from the very beginning. These days, all you need is a laptop with
Internet connection, and a mobile phone.

DS: What attributes make a successful entrepreneur?

OG: Drive and hard work. Having a goal and desire for success.

You also have to love what you are doing and to believe in what you are doing.

DS: What do you believe are the necessary elements for a business venture to succeed?

OG: Satisfy a need, find a niche market, have the right 'offering' (in terms of
packaging, pricing, positioning), have an appropriate action plan, with set targets
and milestones. Have the appropriate mixture of skills within the team. Most
important, DELIVER!

DS: How essential do you see a University education in achieving success as an
entrepreneur?

OG: I do not think it is essential, but I think it is valuable. Higher education
gives you a prospective and a structured approach. However, if one has the right
attitude, it can be done.

DS: What are the three most important lessons you have learned about business and
entrepreneurship?

OG: The three important lessons are:

(1) get things documented - get agreements on paper, do not rely on what people say

(2) execute mandates, and market your services at the same time. Grow your business
as fast as you can.

(3) continuously expand your network (of friends, business partners, potential
suppliers, anything)

DS: What advice would you give to an aspiring entrepreneur?

Don't only dream about it! Do it!

DS: What\'s the number one book you would you recommend to aspiring entrepreneurs?

OG: I think people need different types of books, so I would rather not say any. It
is a matter of taste, but also a matter of personal qualifications, background and
understanding. People get motivated and incentivized by different things.

DS: What memorable mistakes, if any, have you made in business? What did you learn
from them and how can they be avoided?

OG: Once I hadn't entirely assessed the client's abilities and understanding, and I
had embarked on a project relying on his professionalism - which I learnt
afterwards, was totally missing. I ended up spending a lot of time educating the
client - which was of course not paid for. From now, I will ensure the client knows
exactly what needs to be done and especially, what are his/her responsibilities. It
may sound too strong, but I ensure that the client is able to deliver, prior to
signing the mandate.

DS: What are the best and worst things about being an entrepreneur?

OG: Best: Freedom, total control of your life. Huge satisfaction when success is
reached. Internal fulfillment... and the list can go on.

Worst: you are a small fish in a big ocean. At the very beginning, it is not easy to
get people to treat you properly (I mean getting them to take you seriously - and
not only when you deliver a report or give advice, but especially when they have to
fulfill their contractual obligations). On the other hand, cash flow is instable, so
great attention should be given to the cash position in the first year of
operations.

DS: Are there any other thoughts, insights, or advice for aspiring entrepreneurs
that you\'d like to add?

OG: It is a fantastic experience. One cannot realize how rewarding it is, until
he/she starts! Once on that path, you will never want to go back to the corporate
world!


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